Under Advertising (PR), which practice is permitted?

Under Advertising (PR), which practice is permitted?

• A. Advertising is completely prohibited.
• B. In-person solicitations are allowed.
• C. Runners may be used to reach potential clients.
• D. Targeted mail is allowed if labeled advertisement.

Answer: (D)

Advertising options for lawyers are allowed, but direct, in-person attempts to obtain clients from people who don’t have a prior relationship are restricted. That means you can’t use live in-person solicitations or runners to reach potential clients. Targeted mail, however, is permitted if it is clearly labeled as an advertisement. The labeling helps ensure recipients understand the message is promotional and not a personal referral, satisfying the rule against deceptive communications. So the practice that fits these rules is sending targeted mail that is clearly labeled as advertising. The other options would involve prohibited forms of solicitation or misstate the permissibility of advertising.

Advertising options for lawyers are allowed, but direct, in-person attempts to obtain clients from people who don’t have a prior relationship are restricted. That means you can’t use live in-person solicitations or runners to reach potential clients. Targeted mail, however, is permitted if it is clearly labeled as an advertisement. The labeling helps ensure recipients understand the message is promotional and not a personal referral, satisfying the rule against deceptive communications. So the practice that fits these rules is sending targeted mail that is clearly labeled as advertising. The other options would involve prohibited forms of solicitation or misstate the permissibility of advertising.