Which privacy tort protects against misappropriation of a person’s name or likeness?

Which privacy tort protects against misappropriation of a person’s name or likeness?

• A. Misappropriation, Unauthorized Use
• B. Intrusion Upon Seclusion
• C. False Light
• D. Public Disclosure of Private Facts

Answer: (A)

The essential idea is protecting against using someone’s name or likeness for profit without permission. The misappropriation tort, often called the right of publicity, covers exactly this. It applies when a person’s name or image is used for a commercial purpose—like in advertising or product promotion—without consent, potentially yielding damages or an injunction. This distinguishes it from intrusion upon seclusion (unwanted intrusion into private space), false light (depicting someone in a misleading or highly offensive way), and public disclosure of private facts (revealing private information). So, the best answer is misappropriation, unauthorized use.

The essential idea is protecting against using someone’s name or likeness for profit without permission. The misappropriation tort, often called the right of publicity, covers exactly this. It applies when a person’s name or image is used for a commercial purpose—like in advertising or product promotion—without consent, potentially yielding damages or an injunction. This distinguishes it from intrusion upon seclusion (unwanted intrusion into private space), false light (depicting someone in a misleading or highly offensive way), and public disclosure of private facts (revealing private information). So, the best answer is misappropriation, unauthorized use.